About Amy

Amy has been working in the creative & technology industry for two decades as an Globally awarded executive producer (including 7 Cannes Lions) and writer. She began her career in the early days of digital working in interactive media at CNN.com and Alliance Atlantis’ U8TV. She moved into advertising working in management for agencies like TAXI and Grip on brands like Molson, Nike, Telus, MINI, WestJet, Amp’d Mobile, Honda and Labatt. In 2009 she founded the creative consultancy and collective Lunch. As she believes creating things – should be as easy as ordering lunch. She brought to market a collective of art driven and established creators from Jason Zada to Nathan Jurevicius and Alex McLeod and Ji Lee, and continues to collaborate with many of the founding members of the original roster.

So how did she become an author and healing practitioner? At Lunch she’d been making amazing things with incredible people from Paramount Pictures and Nickelodeon and working with creators like Pee-wee Herman, FriendsWithYou and Kid Koala. Things should have been perfect, but the traumas of her life were catching up. Something just didn’t feel right. Awards weren’t helping, patterns were emerging and she felt out of steam. She had lost her spark.

Amy soon crossed paths with the man who would become her teacher and help re-ignite her flame, Daniel Leonard of The Medicine Circle. Amy began her own healing journey and was called to train in Shamanic Healing and became initiated as a shamanic practitioner in 2016. In 2017 she founded her practice to work with survivors of trauma, neurodivergent people, and creatives (often the same thing), in addition to working in her creative practice. In finally being able to name her trauma of CSA and seek justice, she was able to bring her Spiritual practice and her creative practice together with her heartbreaking and hilarious retreats and book – What We’ve Forgotten. She has now extended the invitation for others to remember their authentic power and sense of wonder and encourages her community to “find the others”. Sandra Ingerman has called her ” a leader for these times” and Public Enemy’s Chuck D calls her “relentless” in her ability to overcome and bring change.

Amy is gifted at not only helping to bring ideas to life, but helping to bring life back into people – whether in ceremony or creative practice she looks forward to connecting with you and reminding you of the possibilities.